15 Tips to Increase Blog Traffic
1. Write Well and Write Often
Frequently
updating your blog with useful content is the first step to building
your blog’s audience. The content you write is what will keep readers
coming back for more. Make sure you have something meaningful to say to
them and say it often to maintain their interest and keep them loyal.
Furthermore,
post frequently to increase the number of chances you have for your
blog’s content to be noticed by search engines such as Google or
Technorati.
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2. Submit Your Blog to Search Engines
Get
on the radar screen for the popular search engines such as Google and
Yahoo! by submitting your blog’s URL to them (for example http://www.download4fun.com).
Most search engines provide a ‘Submit’ link (or something similar) to
notify the search engine of your new blog, so those search engines will
crawl it and include your pages in their results.
It’s important
to understand that simply submitting your blog to search engines
doesn’t mean your pages will appear at the top of a Google search
results screen, but at least your blog will be included and will have
the chance of being picked up by a search engine.
3. Use and Update Your Blogroll
By
adding links to sites you like in your blogroll, the owners of those
blogs will find your blog and will be likely to add a reciprocal link
in their blogrolls. It’s an easy way to get the link to your blog in
front of many readers on other blogs. The hope is that some of those
readers will click on the link to your blog on the other blogs’
blogrolls and find your content interesting and enjoyable turning them
into loyal readers.
4. Harness the Power of Comments
Commenting
is a simple and essential tool to increase your blog’s traffic. First,
respond to comments left on your blog to show your readers that you
value their opinions and draw them into a two-way conversation. This
will increase reader loyalty.
Second, leave comments on other
blogs to drive new traffic. Make sure you leave your blog’s URL in your
comment, so you create a link back to your own blog. Many people will
read the comments left on a blog post. If they read a particularly
interesting comment, they are highly likely to click on the link to
visit the commentor’s website. It’s important to make sure you leave
meaningful comments that are likely to invite people to click on your
link to read more.
5. Syndicate Your Blog’s Content with an RSS Feed
Setting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content.
6. Use Links and Trackbacks
Links
are one of the most powerful parts of your blog. Not only are links
noticed by search engines, but they also act as a tap on the shoulder
to other bloggers who can easily identify who is linking to their
sites. Linking helps to get you noticed by other bloggers who are
likely to investigate the sites that are linking to them. This may lead
them to become new readers of your blog or to add links to your blog
from theirs.
You can take links to other blogs a step further by
leaving a trackback on the other blog to let them know you’ve linked to
them. Blogs that allow trackbacks will include a link back to your blog
in the comments section of the post that you originally linked to.
People do click on trackback links!
7. Tag Your Posts
It
takes a few extra seconds to add tags to each of your blog posts, but
it’s worth the time in terms of the additional traffic tags can drive
to your blog. Tags (like links) are easily noticed by search engines.
They’re also key to helping readers find your blog when they perform
searches on popular blog search engines such as Technorati.
8. Submit Your Posts to Social Bookmarking Sites
Taking
the time to submit your best posts to social bookmarking sites such as
Digg, StumbleUpon, Reddit and more can be a simple way to quickly boost
traffic to your blog.
9. Remember Search Engine Optimization
When
you write your blog posts and pages, remember to optimize your pages
for search engines to find them. Include relevant keywords and links
but don’t overload your posts with too many relevant keywords or
completely irrelevant keywords. Doing so can be considered spamming and
could have negative results such as your blog being removed from
Google’s search entirely.
10. Don’t Forget Images
Images
don’t just make your blog look pretty, they also help people find you
in search engine listings. People often use the image search options
offered by Google, Yahoo! and other search engines, and naming your
images with search engine optimization in mind can easily boost your
traffic.
11. Consider Guest Blogging
Guest
blogging can be done when you write a guest post on another blogger’s
blog or when another blogger writes a guest post on your blog. Both
methods are likely to increase traffic as your blog will be exposed to
the other blogger’s audience. Many of the other blogger’s readers will
visit your blog to see what you have to say.
12. Join Forums, Web Rings or Online Groups
Find
online forums, web rings, groups or social networking sites such as
Facebook and LinkedIn where you can share ideas and ask questions of
like-minded individuals. Add a link to your blog in your signature line
or profile, so each time you post on a forum or participate in another
online network, you’re indirectly promoting your blog. Chances are many
people will click on that link to learn more about you.
13. Promote Outside Your Blog
Promoting
your blog shouldn’t stop when you step outside the blogosphere. Add
your blog’s URL to your email signature and business cards. Talk about
it in offline conversations. It’s important to get your name and your
blog’s URL noticed offline, too.
14. Nominate Yourself and Other Blogs for Blog Awards
There
are a number of blog awards given out throughout the year. Nominating
yourself and other blogs and bloggers can draw attention to your blog
and drive traffic to it.
15. Don’t Be Shy
The
most important part of the blogosphere is its community and much of
your success as a blogger will be tied to your willingness to network
with that community. Don’t be afraid to ask questions, join
conversations or just say hi and introduce yourself. Don’t sit back and
hope the online world will find you. Speak out and get yourself
noticed. Let the blogosphere know you’ve arrived and have something to
say!
In : Blogging